Brand & experience design
Transform your brand: Cutting-edge design drives measurable revenue growth
Book discovery callBrand & experience design
The challenge brands face today
Traditional brand approaches fall short in today’s hybrid human-machine environment. As companies expand through acquisitions and new product lines, brand portfolios become increasingly complex. Meanwhile, AI technologies and 3D immersive platforms converge with conventional channels, creating unprecedented challenges for maintaining coherent brand experiences.
Brand architecture complexity
Managing complex brand portfolios due to acquisitions, new product lines, and market expansions
Leading by design
Creating distinctive brand experiences in an increasingly competitive landscape
Brand consistency
Maintaining a cohesive brand identity across all platforms and mediums
Metaverse/Web 4.0 readiness
Preparing for brand presence in virtual environments and spatial computing
Seamless customer experiences
Creating fluid experiences as customers move between channels
AI-enhanced experiences
Leveraging artificial intelligence to anticipate and meet customer needs
Fragmented brand experiences leave significant revenue opportunities untapped.
Brand & experience design
Our services
We combine creative excellence with analytical rigor. Our scientifically validated Transformation Wheel™ methodology ensures systematic execution while preserving space for breakthrough thinking.
01 Analysis
- Brand portfolio assessment
- Brand analysis
- Benchmark analysis
- Market & competitor analysis
- Customer experience analysis
- Data-driven insights
- Design research
02 Brand architecture & strategy
- Brand architecture
- Business & brand portfolio optimization
- Merger & acquisition integration
- Brand positioning
- Brand strategy
- Naming
03 Brand design systems
- Brand identity
- Visual design
- Imagery guidelines
- Print & packaging systems
- 2D brand design systems
- 3D & Web 4.0 brand design systems
- Motion design systems
- Sound design
04 Experience design
- UX/UI design
- Product design
- Service design
- Interactive experiences
- Storytelling & content
- Customer journey design
- Activation & campaigning
- 3D & immersive experiences
- Spatial experience design
- Metaverse & Web 4.0 experiences
05 Brand implementation
- Digital brand platform
- Living brand styleguide
- Training
- Enablement
Our integrated approach creates seamless experiences that drive business results.
Integrated brand design
Business benefits
Exceptional brand experiences drive measurable business value. Our integrated 2D & 3D brand systems create unique, world-class experiences that dramatically increase ROI.
The measurable impact
- Increased ROI
- Brand value & equity growth
- Faster time to market
- Globally consistent brand
- Efficient brand & marketing teams
- Competitive advantage
Brand & experience design
Industry applications
Our brand experience design expertise spans multiple sectors:
We combine industry insights with cutting-edge design to drive customer engagement and growth.
Brand & experience design
Transformation stories
Hewlett Packard Enterprise
Launching global technology market leader Hewlett-Packard Enterprise, we created a groundbreaking space odyssey experience featuring Sir Tim Berners-Lee, Eileen Collins, Woodkid, and NASA through immersive experiences, 3D applications, and spatial design that redefined space and data management.
View case study
LKQ
When reimagining the automotive aftermarket leader, we delivered LKQ’s future-driven brand architecture, identity, and impactful applications through strategic research, integrated design systems, and digital platforms that set people and businesses in motion across 27 European countries
View case studyThe Kenza Transformation Wheel™
Proven methodology, global results
Our scientifically tested Kenza Transformation Wheel™ guides brand design from concept to market implementation. Proven results: Successfully implemented across multiple industries with over 2,500 C-level executives, consistently delivering measurable business transformation outcomes.
FAQ
What makes your approach to brand experience design different?
We unite aesthetic excellence with analytical rigor, creating iconic brand systems that function seamlessly across traditional and emerging dimensions. While most focus exclusively on either conventional or cutting-edge channels, our integrated approach ensures your brand maintains its power everywhere customers encounter it—from classic touchpoints to advanced technology platforms. Our methodology combines creative vision with strategic business thinking to deliver measurable brand impact.
How does design impact business performance?
Design is no longer an aesthetic consideration—it’s a strategic business driver that directly influences customer behavior and financial outcomes. When we create brand experiences that resonate on deeper emotional levels, customers form stronger connections, spend more time engaging, and develop lasting loyalty that translates to business growth. Our approach delivers improved conversion rates, higher average transaction values, and increased customer lifetime value through systematic design excellence.
Do you work with established brands or only new ventures?
We partner with both iconic global brands and emerging disruptors, adapting our approach to brand maturity and market position. For established brands, we preserve and amplify their equity while extending into new dimensions and platforms for continued relevance. For new ventures, we build comprehensive brand systems designed for immediate market impact and future expansion across multiple touchpoints and channels.
How do you ensure brand consistency across traditional and emerging channels?
Our integrated brand systems approach creates flexible frameworks that maintain core brand DNA while adapting to unique requirements of each touchpoint and platform. We develop comprehensive guidelines that ensure consistency whether customers encounter your brand on packaging, websites, mobile apps, or virtual environments. This systematic approach prevents brand dilution while enabling platform-specific optimization and innovation.
What’s involved in preparing brands for Web 4.0 and the metaverse?
We create 3D-ready brand systems that translate seamlessly into virtual environments while maintaining brand recognition and emotional connection across dimensions. This includes developing spatial brand guidelines, virtual asset libraries, and interactive experience frameworks that work across current and emerging platforms. Our approach ensures your brand investment appreciates as new channels mature while delivering immediate value.
Ready to lead by design?
Design-led companies win in today’s market. We’ll make you one of them.
Business innovation design 
Software engineering